Made With Love
Every product is selected and presented with care to make your little moments even more special.
✨ WELCOME TO BABY SMILE
Little things.
Little things.
Big smiles.
A colorful world created to bring sweetness, happiness and unforgettable moments to every little smile.
ABOUT US
Made with love & happiness
We believe that beautiful things don't have to be complicated. A little color, a little creativity and a whole lot of love can create the sweetest memories.
Made For Smiles
Fun colors, cute designs and sweet ideas that are made to put a smile on your face.
Always Something New
We keep bringing colorful and exciting products so there is always something new to discover.
About Ashraf Helmy Confectionery
Welcome to Ashraf Helmy Confectionery, the proud owner of the renowned Smile Baby brand.
Established in 2018, our company has rapidly grown into one of the recognized names in Egypt’s dry confectionery market. Despite being a relatively young company, our commitment to quality, innovation, and customer satisfaction has enabled our products to achieve remarkable popularity and widespread distribution across the Arab Republic of Egypt.
Today, Smile Baby has become one of the well-known brands in the Egyptian market, trusted by consumers for its delicious taste, attractive products, and consistent quality.
At Ashraf Helmy Confectionery, we believe that success is built on more than simply producing sweets. It is about creating joyful moments, earning customer trust, and continuously developing products that meet the evolving needs of our customers.
With a clear vision for the future, we continue to expand our presence, strengthen our brand, and invest in innovation and quality to make Smile Baby a leading name in the confectionery industry, both in Egypt and beyond.
Ashraf Helmy Confectionery —
Creating Sweet Moments, Building Lasting Trust.
OUR PRODUCTS
Pick your favorite
Explore our colorful collection and don't forget to leave a little heart for your favorite.
OUR TEAM
Meet the management
The people behind Baby Smile.
CHAIRMAN OF THE BOARD
رئيس مجلس الإدارة
رئيس مجلس الإدارة
أشرف حجازي
يقود الأستاذ أشرف حجازي مجلس الإدارة برؤية واضحة واهتمام مستمر بتطوير الشركة وتعزيز جودة المنتجات وبناء مستقبل مستدام لعلامة Smile Baby.
Mr. Ashraf Hegazy leads the Board of Directors with a clear vision, focusing on company development, product quality and building a sustainable future for Smile Baby.
VICE CHAIRMAN
نائب رئيس مجلس الإدارة
نائب رئيس مجلس الإدارة
محمد أشرف حجازي
يساهم الأستاذ محمد أشرف حجازي في دعم الإدارة وتطوير أعمال الشركة، مع التركيز على تحقيق التكامل بين مختلف قطاعات العمل ودعم خطط النمو والتوسع.
Mr. Mohamed Ashraf Hegazy supports the company's management and business development, focusing on operational integration, growth and expansion.
FINANCIAL MANAGER
المدير المالي
المدير المالي
هاني السعدي
يتولى الأستاذ هاني السعدي مسؤولية الإدارة المالية، ومتابعة التخطيط والتحليل المالي والرقابة على العمليات المالية، بما يدعم استقرار الشركة وتحقيق أهدافها المستقبلية.
Mr. Hany El Saady is responsible for financial management, planning, financial analysis and control of financial operations, supporting the company's stability and future goals.
SALES MANAGER
مدير المبيعات
مدير المبيعات
عزت عبد السميع
يتولى الأستاذ عزت عبد السميع إدارة المبيعات والعمل على تطوير شبكة العملاء وتعزيز حضور منتجات Smile Baby في السوق، مع الحرص على تحقيق أهداف المبيعات وبناء علاقات قوية مع العملاء.
Mr. Ezzat Abdelsamie manages the sales operations, develops customer relationships and strengthens Smile Baby's market presence, while focusing on sales targets and long-term customer satisfaction.
COMMUNITY
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